M.A in Entertainment Media & Advertising
The M.A in Entertainment Media & Advertising was started in 2015-16. The objective of this course is as follows
- To prepare students in the managerial aspects of Film Television & New Media, as required by the present media environment all across globe.
- To empower the students in the managerial & basic production aspects of the media business with due emphasis on latest business practices, along with marketing and branding management of various media products and associated services.
- To develop creative temperament and mindset needed in the content production & management segment of media industry.
- To inculcate competencies thereby enabling to undertake professional work.
- To provide an active industry interface by way of co‐learning.
- To take the students through the entire pipe line of managerial process with regards to the content creation for various media pads, monetization on various media pads, providing the students an insight in to the correlation that exists between content creation and associated commercial aspects of media business.
Incharge
Mrs. Soni Khemani
In-charge
CONTACT DETAILS
ADDRESS:
Department of Mass media
5th Floor, Ramniranjan Jhunjhunwala College,
Opposite Ghatkopar Railway Station,
Ghatkopar West, Mumbai 400086, Maharashtra, INDIA.
EMAIL-ID:
- rjcollege@rjcollege.edu.in
No of Seats:
60
Fees:
- Rs. 51150/- per year (Inclusive of Sem I & II)
FACULTY
| Name of Faculty | Qualification | Experience |
|---|---|---|
| TARANJEET KAUR CHAWLA | Pursuing PhD,
Masters in Journalism and Mass Communication, Masters in Sociology |
4 Years as a Radio Jockey in 100.3 Fm, Radio Pink City,
2 Years as a Assistant Manager (Public Relation) in JMEPL, Jaipur, 1 Year Experience as in Assistant Manager (RTI Activist), 3 Years of Teaching Experience as an Assistant Professor in Mumbai Trainer, Youth Leadership in People Skill, Nation University Student Skill Development Program, (TISS, Mumbai) |
| NAZIYA KHAN | Masters in Journalism and Mass Communication
Neuro Linguistic Programming – Practitioner & Masters |
8 Years of Industry Experience
Working as a Creative Producer for Corporate Films Past Brands – MAMI, NDTV 4 Years of Teaching Experience |
| SWETA KUMARI | Masters in Journalism and Mass Communication | 5 Years as an Anchor & Assistant Producer in Focus News, UNI TV, Sadhna News, (Delhi), Ayan News (Patna)
2 Years Teaching Experience |
| KRIPALSEN GUPTA | PG in Films and Video Productions
B.Sc in Botany |
Director in Magic Lamp Entertainment
14 Years of Experience in Media Industry |
| MAYA GOPAL | Pursuing LLM
Masters in Criminology and Police Administration
Masters in Business Law, |
4.5 Years of Experience as a Partner in S&M Associates
3.5 Years of Teaching Experience |
| NIMYA N NAIR | Masters in Accountancy | 5 Years of Teaching Experience as a Full Time Core Faculty |
| JAGRUTI CHANDLE | Masters in Management Studies - Finance
Masters in Commerce |
Worked as Sr. Analyst – Core Management Team with eClerx
4 Years of Teaching Experience |
| SONI. KHEMANI | Masters in Management Studies - Finance | 11 Months of Experience in Nav Jeevan Bank as Cashier
8 Years of Teaching Experience HOD, MA – EMA, BMM & B.VOC, R J College |
| CHAHAT HARGUNANI | Assistant Professor | 6 Years of Teaching Experience |
| RINKESH CHHEDA | Pursuing Phd
Masters in Management Studies Masters in Commerce NET (Mangament) |
6 Years of Teaching Experience |
INFRASTRUCTURE
LIBRARY
There is a separate Library. The students have access to the Central Library as well as Departmental Library. The Departmental Library has more than 300 books. Updating is done on the recommendation of the faculty members as well as Library Committee. The Library also subscribes periodicals and magazines.
INTERNET CONNECTION
- MTNL Internet Connection
- Jio Wifi
Computer Facilities:
- Computer Lap with 54 computer with internet connection.
- Studio with Digital Camera (Cannon) and two Mac Computer for editing.
- Classrooms are equipped with LCD projector, PC and multimedia speakers.
Scheme of Course
Semester I
|
Course Code |
Name of Course A. Core Courses |
Term work | |
| Teaching and Extension | Credits | ||
| PAEMA 101 | Overview ‐ Entertainment Media & Advertising | 60 | 6 |
| PAEMA 102 | Communication Skills & personality development | 60 | 6 |
| PAEMA 103 | Principles of Management | 60 | 6 |
| PAEMA 104 | Management‐ Film, TV, Animation | 60 | 6 |
| Total | 240 | 24 | |
Semester II
|
Course Code |
Name of Course A. Core Courses |
Term work | |
| Teaching and Extension | Credits | ||
| PAEMA 205 | Marketing Management | 60 | 6 |
| PAEMA 206 | Integrated Marketing Communications | 60 | 6 |
| PAEMA 207 | Basics of Finance & Accounting | 60 | 6 |
| PAEMA 208 | Entrepreneurship & Innovation | 60 | 6 |
| Total | 240 | 24 | |
Semester III
|
Course Code |
Name of Course A. Core Courses |
Term work | ||
| Teaching and Extension | Credits | |||
| PAEMA FT 309 | Broadcast Business Management | 60 | 6 | |
| PAEMA FT 310 | Film Production & Content pipeline | 60 | 6 | |
| PAEMA FT 311 | An Orientation to New Media Technologies | 60 | 6 | |
| PAEMA FT 312 | Television & Radio Production & programming | 60 | 6 | |
| PAEMA FT 313 | Film Distribution and Marketing | 60 | 6 | |
| Total | 240 | 24 | ||
Semester III
|
Course Code |
Name of Course A. Core Courses |
Term work | |
| Teaching and Extension | Credits | ||
| PAEMA AM 309 | Account Planning & Management | 60 | 6 |
| PAEMA AM 310 | Consumer Behavior | 60 | 6 |
| PAEMA AM 311 | Management: Events and Live Media | 60 | 6 |
| PAEMA AM 312 | Advertising Agency Structure & Management | 60 | 6 |
| PAEMA AM 313 | Media Planning and Buying | 60 | 6 |
| Total | 240 | 24 | |
Semester IV
|
|
A. Optional Courses | Teaching and Extension | Credits |
| PAEMA FT 414 | Media Research Analytical Skills | 60 | 6 |
| PAEMA FT 3415 | Business Plan and Negotiation Skills | 60 | 6 |
| PAEMA FT 416 | B. Dissertation / Field Project | 120 | 12 |
| Total | 240 | 24 | |
Semester IV
|
|
A. Optional Courses | Teaching and Extension | Credits |
| PAEMA AM 414 | Media Research Analytical Skills | 60 | 6 |
| PAEMA M 3415 | Digital and Social Media Advertising | 60 | 6 |
| PAEMA AM 416 | B. Dissertation / Field Work | 120 | 12 |
| Total | 240 | 24 | |
RESOURCES
